Superheroes against Superbugs collaborated with Gangs of Cinepur to commemorate World AMR Awareness Week (WAAW) 2023 and raise awareness about Antimicrobial Resistance (AMR) by leveraging the power of cinema. By highlighting films across several decades that have depicted the challenges of deadly infectious diseases, this initiative seeks to engage the public in a more relatable and impactful way.
This unique collaboration between storytelling and AMR outreach efforts draws on the emotional and educational impact of films. The initiative aims to make the complex issue of AMR more accessible and understandable to a broader audience.
World AMR Awareness Week, observed annually during 18-24 November, plays a critical role in global health education by spotlighting the rising threat of antimicrobial-resistant infections. AMR is recognized by the World Health Organization (WHO) as one of the top 10 global health threats. This growing issue is attributed to several factors, including the misuse of antibiotics, inadequate sanitation, and poor hygiene practices, leading to infections that are increasingly difficult to treat.