During World Antimicrobial Awareness Week, Superheroes Against Superbugs (SaS) hosted a Kannada slogan competition at colleges participating in the AMR Frontline Workshop series in Karnataka. SaS believes that addressing AMR, a global health crisis, through vernacular languages can create a stronger impact among local communities. By encouraging future doctors to craft impactful slogans in Kannada, the initiative aimed to raise awareness about the urgency of AMR while fostering a connection with the regional audience.