On October 17th, the fourth “Magnetize Your Creativity” event was conducted at the L V Prasad Eye Institute (LVPEI) on the occasion of its 37th Foundation Day. This event attracted over 210 attendees, predominantly comprising LVPEI’s administrative staff, doctors, medical residents and PhD scholars. The gathering at LVPEI, recognized as a World Health Organization Collaborating Centre for the Prevention of Blindness and a beacon of comprehensive eye health care, provided a unique platform for engaging with an informed audience on a critical health issue.
The focus of this event was to highlight the challenge of antimicrobial resistance (AMR) in the context of eye health. AMR poses a significant threat to treating eye infections effectively, making the dialogue at LVPEI not only relevant but also crucial for advancing understanding and solutions in this area.
Attendees at the “Magnetize Your Creativity 4.0” event took this opportunity to merge their deep knowledge of eye health with their creative expression, crafting fridge magnets that conveyed powerful messages about AMR. These magnets are envisioned to serve as daily reminders and educational tools, promoting awareness and fostering discussions on AMR in eye health among a broader audience.
Adding to the narrative of “Magnetize Your Creativity 4.0” at LVPEI, our AMR mural made its way to the LV Prasad Eye Institute on October 4th, where it stayed until November 1st. During its tenure at LVPEI, the mural was featured at the institute’s annual flagship conference, the Bug Busters 2024. This gathering from October 20th to 22nd, attracted over 300 corneal infection specialists from around the globe, coming together to delve into the complexities of infectious diseases and the challenges posed by antimicrobial resistance (AMR).
With the AMR mural serving as a backdrop, the conference provided a unique opportunity for clinicians and specialists to engage directly with the issue of AMR in a visually compelling setting. The mural not only enriched the discussions but also acted as a call to action, encouraging clinicians to pledge for judicious antimicrobial use with photo props, adding an element of fun to the seriousness this issue poses.
