Our #SochSamajhKe fellows have graduated and they are now Superheroes against Superbugs!
In February 2026, Superheroes against Superbugs (SaS), in partnership with Youth ki Awaaz (YKA), launched a nationwide campaign #SochSamajhKe to mobilise youth voices on Antimicrobial Resistance (AMR) and encourage a mindset shift around the habits that lead to antibiotic misuse.
The campaign is grounded in a simple idea: AMR doesn’t begin in hospitals alone, rather it is shaped by the health decisions people make every day. To understand young people’s relationship with medicine, YKA and SaS ran a micro-poll last year, which revealed that youth need clearer information about when antibiotics actually help and when they don’t, and better support at home, in colleges, and at workplaces to be able to take charge of their own health.
Informed by this data, #SochSamajhKe was designed as a youth-first, digital campaign with a two-part intervention: a series of WhatsApp micro-polls packed with information capsules on AMR via YKA’s chatbot “YOOT,” and a 9-week long writing fellowship.
17 young people were selected from a pool of 80+ applicants as fellows for the #SochSamajhKe Writing Fellowship, which is a short-term writing cohort that has brought together young people to document how they navigate choices around their health, manage common illnesses, and trace antibiotic use in their everyday lives across homes, cities, and communities.
Fellows were shortlisted for their motivation to learn and act on the challenges of AMR. The cohort brought together a rich mix of regional voices and varied academic and professional backgrounds, ranging from a student in Class 12 to postgraduate students in sciences, development studies, and health professionals.
The fellowship was designed not only to inform young people about the public health challenges posed by AMR, but more importantly, to enable them as changemakers. Over three months, fellows met weekly with a team of experts, engaging in discussions on how AMR connects with the day-to-day lives of students in hostels, daily wage workers, women, and other communities. Over a course of 9-weeks, the fellows participated in focussed workshops on storytelling and campaign design delivered by the YKA team, and interactive sessions offering global perspectives on AMR with SaS, and invited speakers Dr. Sangeeta Sharma (DSPRUD) and Dr. Esmita Charani (University of Cape Town).
Each week, fellows took what they learnt back to their communities. They identified five individuals from their segment and spoke with them regularly, using these conversations to test and shape how AMR could be communicated meaningfully to people who live it every day.
The fellows used varied formats to develop interactive awareness tools — including popular games such as Never Have I Ever, Crack the Code, and pop quizzes, as well as plays and much more. One fellow recorded an interview segment with peers; another, a teacher, engaged her students in developing a short play on AMR. What started as one campaign has given rise to 17 different micro-movements, each initiated by a fellow.
Think you know your medicines? Put your knowledge to the test. Our SochSamajhKe Fellow, Molly Dua, has created a fun, interactive game to help you learn about AMR and why it’s becoming one of India’s biggest public health challenges.
10 Questions, 2 Minutes – Let’s see how many of these you can get right: https://sochsamjhke-amr-game.lovable.app/
The #SochSamajhKe stories are now live, and we invite you to read, share, and engage with them: youthkiawaaz.com/sochsamajhke
Stay tuned for more!
The campaign is supported by The Third Trinity Challenge AMR Youth Funding Competition.