SaS joined WHO Country Office for India, UNICEF field office for Telangana, University of Hyderabad, and the Infection Control Academy of India for the Go Blue for AMR Campaign in Telangana, a global campaign called by the World Health Organisation during WAAW2021 to raise public awareness about AMR. As part of this, the historic Mozamjahi market in the old city and Durgam Cheruvu cable bridge, a recent landmark near Hitech city, were illuminated in blue from 22- 24 November.

The campaign received wide coverage in the press, giving an opportunity to the organizers to communicate the threat posed by AMR and drug resistance to the general public. The SaS team took the opportunity to raise awareness on the ‘Do’s and Dont’s of antibiotics’ among the shoppers and passers-by at the Mozamjahi market illuminated in blue on 24th November 2021.